Switched On: The 2006 Switchies — Home Products
Filed under: Features, Misc. Gadgets
Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment:
Last year marked the first annual Saluting Wares Improving Technology’s Contribution to Humanity awards, also known by its laboriously contrived simpler name, the Switchies. The Switchies honor some of the year’s best products by coming up with a category to fit them into, since great products often break out of the accepted boundaries. This year saw so many product introductions that I’ll be covering the awards in two columns, focusing on home and portable products. With that said, let’s roll out the red carpet for the former:
The “Setting Things in Motion” award (and Device of the Year) goes to the Nintendo Wii. Navigating between the Scylla of Sony and the Charybdis of Microsoft and accused of relying too heavily on its stable of retro-friendly character franchises, Nintendo built upon its maverick strategy success with the Nintendo DS to buck the trend of the graphics wars. It also followed my advice to bundle in Wii Sports with the console.
Company insiders admit that they wish they could have accommodated high-definition graphics with the Wii, and it remains to be seen whether gamers will tire (perhaps physically) of the novelty offered by the Wiimote control scheme. For now, though, Nintendo has not only recaptured the respect of its rivals, but is offering innovation at a price that resonates with the sweet spot of where the console market has long been. The Wii’s channels and WiiConnect24 features could achieve everything from an affordable way to get photos to grandma to the functionality of WebTV without the monthly fee.
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