Yahoo Tells Road Rogues To Go
There was a time when mobile phones just made phone calls — or, to be more precise, tried to make phone calls, forcing their owners to cope with dropped signals, bad static, and all kinds of on-the-road woes. But times do change.
Today’s mobile phones can handle two and three calls at a time, not to mention high-speed downloads of movie clips or a search for the closest dry cleaner. And let’s not forget about photos, e-books, and the music from Beyonce to Bach.
With this week’s announcement of a new version of Yahoo Go for Mobile, the search-engine giant, already vying for pole position with Google, hopes to establish itself as the leader in the mobile Web-browsing market, too.
Beta Release
Yahoo Go for Mobile 2.0 is still in beta form and open to owners of Motorola’s RAZR maxx V6 and V3xx phones only — two models that attract Web-savvy, connected users who see no reason not to read e-mail wherever they are.
But Yahoo plans to expand the download to more than 70 handsets in 2007, along with preinstallations from major phone makers and distribution deals with cellular networks that span the globe from Malaysia to Sweden to Ireland, with half a dozen stops in between.
“Yahoo intends to be the number one mobile Internet player globally,” said Marco Boerries, Yahoo’s senior vice president of connected life, in a published statement.
Indeed, “connected life” is a good moniker for Yahoo’s plans. Yahoo Go 2.0 gives users no small number of mobile features to connect them to information they need.
Information Anywhere
First up is Yahoo’s new oneSearch, which intuits the information that users want, ferrets it out of database systems and Web sites, then presents it in synopsis form, as opposed to handing users a set of Web links for them to delve into…
