Sharp brings e-ink displays to the supermarket

By Paul Miller | January 18, 2007

While e-books might still be a bit out of the price range for most consumers, that quick trip to the store for a jar of mayonnaise might give the lowly proletariat its first glimpse at the wonders of e-ink, thanks to some new price tags from Sharp. The tags will include price info, along with extra data like place of origin and a sell-by date. Supermarkets will be able to update tags wirelessly from a central computer, and thanks to the battery sipping technology of e-ink, the batteries should last up to five years on each tag, leaving stocking jockeys with quite a bit less to worry about. Sharp plans to start selling the tags on the 25th, and will charge 2,000 yen ($16.61 US) for a 2-inch version, while the 3-inch display goes for 2,300 yen ($19.11 US) — both prices we’re guessing are wholesale, and there’s no word how much the back-end will cost. Sharp hopes to sell about 10 billion yen ($83 million US) of these things in 2007, but we’ve no idea when they’ll start shipping ‘em over to our beautimus supermarket meccas in the States.

[Via Plastic Bamboo]

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