Google AdWords Quality Score Impacting AdSense Ads
Barry Schwartz shows a snippet from a WebmasterWorld thread about how Google is slowly integrating its Adwords Quality Score into the ranking algorithm for its Google AdSense ads.
We are slowly integrating a Quality Score component to ads showing on the Content Network. The performance of ads on the network will now impact how often and where they are shown in the future.
In related news, Yahoo is upgrading their YSM Sponosred Search listings to also rank based upon ad quality, with the Yahoo Search Marketing Quality Index:
It will be interesting to see how the Google and Yahoo paid search quality ranking systems influence Google AdSense and Yahoo Publisher Network, and the end effect on publisher earnings.
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