Yahoo Search Marketing â€˜Marketplace Designâ€™ Ranking Launches Today

By Loren Baker, Editor | February 5, 2007

Yahoo Search Marketing ~~has upgraded~~ is expected to upgrade their ad ranking system from an auction bidding model to their Marketplace Design system today by 3pm PST.

The new ranking system takes into account much more than keyword bid prices only :

Advertiser clickthru history
Expected click thru rates
An advertisement’s Quality Index to rank ads based upon bids & quality
Bid or Click Price
Historical click-through data
Whether the query word/phrase appears in the title
Keyword in URL
Landing Page Quality
Possibly other Keyphrases in Campaign
Comparison between other sites advertising for keyterm or industry segment

null

Yahoo Search Marketing’s new ranking model will focus on advertiser quality, relevancy, bid price and performance instead of the current bidding only placement system.

As a result of the new Yahoo Search Marketing ‘Panama’, Yahoo feels that they will still be able to provide relevant search results for users, which adding more value to their advertising base.

More information on the Yahoo Search Marketing ‘Marketplace Design’ and quality index ranking system from Page Zero Media’s Mona Elesseily at Search Engine Land.