Ask.com & LookSmart Renew AdCenter License

By Loren Baker, Editor | February 20, 2007

LookSmart announced today that Ask.com, has extended its license of LookSmart’s AdCenter for Publishers through 2009.

Ask.com uses LookSmart’s AdCenter as a component of its Ask Sponsored Listings PPC advertising program.

Ask Sponsored Listings (ASL) is an automated open-auction system that allows search marketers to purchase, manage and optimize campaigns on Ask.com and its publisher network.

“We’re focused on delivering results for our advertisers and AdCenter is one component of our overall strategy,” said James Speer, vice president of search marketing products at IAC Advertising Solutions.

“The AdCenter provides Ask.com a solid platform to grow and service its advertiser base and revenue in a cost-effective manner,” said David Hills, CEO of LookSmart. “We’re proud to be associated with their success.”

Used by Ask.com and Facebook for internal sponsored listing management, LookSmart’s AdCenter for Publishers is designed for all types of online media companies, providing an auction platform, algorithmic ad server and a reporting engine. The platform offers detailed reporting for both the publisher and the advertiser, allowing both to optimize pricing and ROI.

LookSmart also provides an API which allows agencies and large advertisers to interface directly with publishers licensing AdCenter technology.