The Oscar Goes To - According to Google Trends

By Gemme | February 25, 2007

Just a couple of hours to go and it will be clear which movie is getting the Oscar for best film.

I was wondering whether Google Trends will have any predictive value and did 3 Trend searches.

Release dates and other factors haven’t been taken into consideration and the whole exercise is in no way scientific, just in case I’m wrong, I mean just in case Google is wrong.

I started with the names of the movies

The timeline shows that The Queen and Babel already had searches years before the movie was even aired. This makes sense as there are many queens in this world and Babel goes back to the Bible. Babel has the lead though.

I narrowed the search by using the names of the movies + the word “movie”

The Departed was doing pretty well but peaked to early. Again it’s Babel that is on top.

And for a final check I performed a search for “movie name” plus the word “film”.

Babel is also in the lead for this search, with a big distance to the rest. Letters of Iwo Jima is nowhere to be found.

If it’s up to Google the movie Babel will get the four kilograms. Who do you think will win?

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Gemme van Hasselt is an Internet Marketing Consultant, living in Shanghai, and owner of thÃ© China Directory.