Switched On: Headless client found near tapeless box

By Ross Rubin | March 23, 2007

Filed under: Features, Home Entertainment

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment:

Regardless of whether the halo effect may have enabled the iPod to spur Macintosh sales, it’s hard to doubt that the iPod has influenced the perception of Apple TV. Indeed, in a case of two tails wagging a dog, Apple refers to both products as “iTunes accessories.”

Just as the iPod succeeded in what had been a slow category, some say, so will Apple TV. In fact, such bulls claim that Apple TV will be bigger than TiVo and satellite radio put together, not to mention Elvis, The Beatles, and Slim Whitman. Will Apple TV topple TiVo? The pioneering digital video recorder has hung in there against the odds with strong customer loyalty, but its fan base is small when compared to the Apple nation. How does the petite white place-shifter compare with the big black time-shifter?

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