Deutsche Telekom / T-Mobile demands Engadget Mobile discontinue using the color magenta

By Ryan Block | March 31, 2008

digg_url = ‘http://digg.com/tech_news/T_Mobil_Tells_Engadget_Mobile_Stop_using_the_color_Magenta’;So last week Deutsche Telekom, owners of the global T-Mobile brand, sent Engadget a late birthday present: a hand-delivered letter direct from their German legal department requesting the prompt discontinuation of the use of the color magenta on Engadget Mobile. Yep, seriously.

Granted, we get nastygrams from angry tech companies practically every day, but rarely regarding anything that’s not some piece of news we published that they’re livid about having out in the open. And irony of ironies, this whole use-of-magenta thing is precisely the topic we took up last year on behalf of DT.

We spoke with David Beigie, vice president of corporate communications for T-Mobile US, who offered: “As a trademark owner, from time to time Deutsche Telekom looks at usage that could lead to confusion in the marketplace. The letter sent by DT merely outlines these perspectives and is meant to simply open a dialogue. Engadget continues to pioneer forums for discussion of wireless industry developments and innovation. T-Mobile respects the role Engadget and its readers play in advancing dialog on these important topics.”

So in the interest of that open dialog we’ve posted Deutsche Telekom’s letter below (typo in the first word of the first sentence and all), as well as a handy guide to allay any confusion should you suddenly find yourself disoriented and trying to buy your next SideKick or MDA from Engadget Mobile.

P.S. -Not an early April Fool’s joke.

#comparechart { border: 2px solid #333; border-collapse: collapse; } #comparechart td { padding: 3px; border: 1px solid #ccc; vertical-align: top; margin: 0; line-height: 1.3em; } #comparechart th { font-weight: bold; text-align: left; padding: 4px; background: #eee; } #comparechart th.mainth { border-bottom: 1px solid #333; font-size: 1.2em; } #comparechart td.red { background-color: #f08c85; } #comparechart td.green { background-color: #b3e2c4;

	Deutsche Telekom	Engadget Mobile
Cellphone carrier	Yep	No
Distributor of telecom equipment	Yep	No
Likely to be mistaken for T-Mobile / Deutsch Telekom	We certainly hope so	No
Former state-owned monopoly	Yep	No
Has something against US 3G	Apparently	No
Has more than five friends	Might not anymore	Yep