Official: HBO arrives on iTunes, standard pricing be damned
var digg_url = ‘http://digg.com/apple/Official_HBO_now_on_iTunes’; It’s official. HBO content just entered the digital halls of iTunes with variable pricing. Episodes of Rome and The Sopranos pop for $2.99 while The Wire and Sex and the City (yes the complete series) go for the iTunes “standard” pricing of $1.99. We just fired-up iTunes and confirmed it just like the rumor predicted. With Apple backing down from its strict, flat-rate pricing policy, don’t be surprised to see additional content from previously iTunes-shy providers arriving in succession.
Update: Deadwood ($2.99) and Flight of the Conchords ($1.99) are also available with “much more” apparently in the works.
Update 2: Apple just released the PR.
[Thanks, Turki]
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