Site Flipping - Investments That Pay Dividends (Part 1)
When people first hear about domain investing, even experienced marketers, they often cringe. Some think it means buying trademark and typo terms to get “accidental” visitors looking for a different site. Some believe domains have little monetary value, and are instead traded on intrinsic characteristics like “cuteness” or scarcity.
The importance played on domain names has never been very high as most people including myself thought that for example that PokkyBoy.Ws was as good as Property.Com if they both had identical content. I have recently discovered that this is just a myth and I will start to reveal all with just a few questions on the subject. Firstly Would you consider Google.com or Cellphones.com to be the the most valuable domain name, but strictly on a valuation basis?
Even my dog has just answered Google.com so don’t feel so bad when I tell you that it isn’t the case here and I will explain just why. I think we would all agree that Google is one of the most successful businesses there are on or off line, but how many people do you think put Google in the search box… exactly, it is not often used as a keyword. What this is really telling us is that if you own a domain name you also control the keyboard.
If you just say the word Google, it is one of those words that are easy to remember and cool-like sounding and it certainly lead to me buying a few domain names which were on the same line. I soon saw that these sites were receiving very little traffic and realized it was because people were never going to use these words as a keyword. Google probably had a million dollar plus branding project to manage their success otherwise domain names like this are only like to generate poor profits and would only go for about 2000 dollars at auction.
Now try and just think what you could do with a domain name like Books.com and just how much casual traffic you would get. The is commonly known as type-in traffic or direct navigation. If I were to base this on established type-in click-through metrics for the domain industry plus my own personal experience, I would expect a domain name like Books.com would normally receive up to 5000 type-in visitors a day, which is an incredible 125,000 monthly hits. (All revealed in part 2)…coming soon.
Tags: Internet
